with John Gaither ‘00

Register to Join via Zoom: https://davidson.zoom.us/meeting/register/ACGC66_8QDmOAmoQFam92A

Today Feetures is the leading performance sock brand in the US running specialty industry and sold in over 40 countries around the world.  Learn about the company’s origins, how it was born out of necessity when one family business ended, and how, like many businesses, the company started with an observation that there was an opportunity to create a better product for a niche audience.  What were the company's founding principles and how did that strategy evolve?  What were the most important innovations that helped fuel the company’s growth? What were some of the biggest challenges that the company faced, and how were they overcome?  And what is it like to operate a family business and how has the company addressed succession planning?  Join John Gaither ’00, the CEO of Feetures, as he shares insights on this topic.